This questionnaire aims to create a better understanding of the brand to help us create an effective brand that is true to the business - the story, the ethos, the customer, the visual

Business Details

Name (as it should appear in the logo):

Any Specifications (Upper Case / Lower Case/ tilde etc): Industry:

Tagline if any (optional):

Brand USP:

Business Background

Why did you start it?

Is there any meaning/relevance or story behind the name?

Short description on the founder/s

What’s the motto - What do you hope to accomplish with this business?

List the product or services you offer? (eg: if fashion then what are you SKU’s, is the women/men/kids, do you do customization, do you give styling consultations etc):

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What is your brand known for?

Differentiation

Name your competitors:

What makes you different from them?

What are the things you like about your competitors?

Target

Gender: Required

Male

Female

Age group:

Locations:

Financial bracket:

Describe your customer:

Analysis

What are the words that come to your mind when you think of your brand?

What do you want your brand identity to communicate?

What is the purpose of branding / rebranding?

What are the limitations with your current identity?

What reviews or comments does your audience/customer leave for you?

Visual

What is the visual that you’re looking at?

Do you have any specifications?

Any colour preferences?

Any preference? Monogram (logo unit with initials) / Typography / Icon / Mascot etc?

Please mention brief specification if any:

Are there logos and/or graphics that you really admire? Please paste in the URLs to them. Please provide an explanation as to why they appeal to you (These do not have to be businesses that are similar to yours)

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Business Details

Business Background

Differentiation

Target

Analysis

Visual

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